Family Businesses

Family Business Heritage

Entrepreneurship has been part of the Royce family's history for more than four decades.

From a small office services business near the German-Austrian border to contemporary digital businesses and artistic ventures, the family's activities reflect a continuing interest in building, developing and managing independent enterprises.

The businesses and projects presented on this page reflect the broader entrepreneurial interests of the shareholder family and are not necessarily owned by Royce Asset Management Limited.

Family-owned · Freilassing, Germany

Royce Business Centers GmbH

Business Services & Office Solutions

Founded in 1984 by Ludwig Braum and his mother, Royce Business Centers GmbH grew from a modest 16 m² office into an established business center serving approximately 80 clients and tenants.

Located in Freilassing, Germany, close to the Austrian border, the company specializes in business addresses, office facilities and administrative services, particularly for Austrian entrepreneurs seeking a business presence in Germany.

Management responsibility passed from co-founder Ludwig Braum to his late wife Brigitte and subsequently to their son Ludwig, who is today the sole owner.

Operating as Royce Office Freilassing, the company combines more than four decades of experience with a strong specialization in cross-border business services — a leading specialist provider for Austrian entrepreneurs operating in Germany.

royce.at ↗

Aerial view of Freilassing, Germany, with the Royce Business Centers building

Illustrative image of office services — Illustrative image — office services.

Family-owned · Germany · Since 2015

Royce Digital Services GmbH

Digital Services, E-Commerce & Technology

Founded in 2015, Royce Digital Services GmbH is a German family-owned company active in digital marketing, search engine optimization, website development and e-commerce.

The company provides SEO and website development services to third-party clients and develops its own digital businesses and products.

Royce Digital Services was part of Royce Asset Management Limited's investment portfolio until 2024. Its shares were subsequently sold into private family ownership. Today, the company is owned by members of the Braum family.

Digital Services

SEO and professional website development for external business clients.

SiteForgeIn development · planned 2026

An AI-assisted website creation product designed for customers with little or no technical expertise, generating an initial website directly from information entered into a structured questionnaire.

Not Your Babe

An established online fashion business specializing in festival clothing and accessories for women attending concerts and live music events.

Personal creative venture

AIDA Gallery

Digital Art & Creative Expression

AIDA Gallery is an independent artistic project by Ludwig Braum, presenting original digitally created artworks.

The collection explores themes ranging from the darker aspects of human experience to imagined worlds and abstract compositions.

Combining personal artistic expression with contemporary digital technologies, AIDA has evolved from an online art store into a digital showroom for creative exploration.

AIDA Gallery is an independent artistic project by Ludwig Braum and is not a subsidiary or investment holding of Royce Asset Management Limited.

aida.gallery ↗

Across Generations

Behind these businesses stands a family history shaped by entrepreneurship, continuity and the transfer of responsibility from one generation to the next.

The Braum family with their dog — The family behind Royce — a tradition of entrepreneurship across generations.